Design Sprint & the immense value of failure

We fail every day. But we are often so worried about our failure that we create vague goals, so that nobody can point the finger when we don’t achieve them. Tonight we discussed how a Design Sprint creates a safe environment to be able to fail and learn.

How do you experiment?

We always like an active Meetup, so right before the presentation, we did a practical exercise. with the whole group. During the exercise we got up on our feet and shared our knowledge and experience with experimenting. We shared our experience about the amount of experiments, measuring success and which conditions we need to freely experiment.

Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.

Jeff Bezos, Founder of Amazon

We fail every day. But we are often so worried about our failure that we create vague goals, so that nobody can point the finger when we don’t achieve them. We imagine all the possible excuses why things went this way, instead of learning from our mistakes.

Michael Jordan failed over 9000 times!

Create a safe environment to fail

With a Design Sprint you create a safe environment to be able to fail and learn together with your team in 4 days. During this Meetup we showed how to get the most value from experiments and how a Design Sprint can help you with this. Like SNS Bank, they experimented with a lot of new ideas during the sprint. At the end of the 4 days, they were able to decide which parts to build and which parts they didn’t have to invest any time in.

Success can only happen when we admit our mistakes, learn from them, and create a climate where it is in a certain sense, ‘safe’ to fail.

Matthew Syed, Black Box Thinking

📚 Book tip! 📚

Still not convinced failing is best way to learn? We highly recommend ‘Black Box Thinking‘ from Matthew Syed.

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Experimenteren met Design Sprints? Esther helpt je op weg.

Esther Wieringa

Onze Lean Innovation Lead beantwoordt graag al jouw vragen.

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